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This isn’t about the iconic hockey trophy; it’s about how Stanley, a century-old thermos brand, became an internet sensation and achieved record sales. In this presentation, we’ll explore Stanley’s remarkable journey to unprecedented sales and growth through innovative marketing strategies and dynamic social media engagement.

This case study not only sheds light on the transformative power of digital marketing but also provides actionable insights applicable to both B2C and B2B companies. We will uncover how traditional brands can rejuvenate their image and market presence, leveraging the latest in digital strategies to not only survive but thrive in today’s competitive landscape.