Brand as Strategy: Positioning Your Business for a Changing Global Market

In today’s uncertain economy, a strong brand can be one of your greatest competitive advantages. Presented by Mindshape, this practical session will explore how Canadian businesses can build brands that stand out, earn customer loyalty and compete at home and around the world. Through real-world examples, you’ll learn what makes a brand relevant, when being Canadian can give you an edge, and how to position your business for growth. You’ll leave with practical ideas to strengthen your brand, differentiate your business and compete more effectively in a changing marketplace.